Process

Our team at Matter design category defining products and experiences. We adopt an iterative hands-on approach, with the aim to quickly bring ideas to life.

With Sukha, our start point was to engage with women and gather experiential insights into the cervical screening process. As well as gaining an in-depth understanding of the technical aspects of sample collection and laboratory processes.

Through trend research and exploration of the health and wellness market, we identified a number of opportunities to stretch our thinking and broaden our ideation.

Realisation of concepts into sketches and 3D sketch prototypes enabled us to facilitate consumer qualitative focus groups to evaluate, build and strengthen our concepts.